In some cases, a logo gains strength with rigid guidelines. At The Refuge, though, the concept of transitional healing is part of their clients everyday life. To reflect this, FIP developed a “logo philosophy” that echoes the search for transition.

By keying in a consistent typeface, general shape and element format, the image can change without losing the Refuge’s identity.
The logo also allows for the use of animation on websites and video.

There’s more to a logo than a typeface and a logospot!

For insight on our approach to branding, click here to read “Make your mark with branding!”
To answer the question “Is my logo in good shape?” click here!