Every client has a different need and your corporate identity may be best served by a “logo program.”
Here are two programs developed to address very different needs.
Original LogoOn review it was determined that the logo was
too “wordy” and based upon the client’s intentions to
departmentalize, would have to be simplified to form
a base for future growth.
Since the acronyn AOG was already in use by the client’s customers, FIP Design trimmed down the original logo so it could be read immediately.
Using AOG as an anchor identifier, department logos were developed, each with its own spot identifier.
Each department maintains a parent / child relationship with the AOG main logo.
Patients respond to services that specialize in addressing their individual concerns.
With a modular system, plans for expanding future market services could be easily addressed.
The Ocala Civic Theatre presents five Mainstage Performances each year. Each play represents a different style of theatre. The logo depicting each play must be able to stand alone, but still harmonize with the other four for a unified look.
Here are several stage logos... can you guess which were grouped together?.