Despite the buzz about social media and the web, when it comes to getting a measurable return on investment, print is still one of your most effective marketing tools. Just look at the facts!
• The majority of consumers (73 percent) prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail. (Source: Survey by Pitney Bowes, Stamford, CT)
• Consumers are less likely to discard unopened mail (31 percent) – including new product brochures, catalogs or other advertising materials – than they are to discard unsolicited e-mails about new products (53.2 percent). (Source: Survey by Pitney Bowes, Stamford, CT)
• Direct mail was found to be 79% effective in a recently released Marketing Sherpa B2B Marketing Benchmark Survey conducted in 2010.
• Whether it is a brief message flyer or a full-information catalog, a printed piece puts your message right into your prospects’ hands to read wherever and whenever they want.
• Newsletters, magazines and brochures stay in front of your prospects eyes longer and leave a more lasting impression than fleeting internet or video images. Your message has a longer shelf life!
• A well-planned program using targeted direct mail lists and variable media printing gets you up close and personal while keeping expenses low.
• Print is more informative. Reading slower is like eating slower – everything is much more easily digested!
